The Business Nearby

Marketing

8 articles

Congolese football players proudly wearing custom-designed World Cup suits, showcasing national pride and unique fashion.
New Openings

Designer Alvin Mak Creates Viral World Cup Suits for Congo's Team

FIFA demanded players cover Beats by Dre logos with tape.

Rizza Valencia·June 20, 2026
Diverse crowd interacting with digital World Cup advertisements in a futuristic city, highlighting new marketing opportunities.
Business Resources

Businesses Explore New 2026 World Cup Marketing Opportunities

For the 2026 FIFA World Cup, iconic venues like SoFi Stadium will be temporarily renamed 'Los Angeles Stadium,' stripping away years of brand association.

Simone Ito·June 20, 2026
A symbolic representation of the CMO role being overshadowed by the emerging Chief Business Officer, illustrating a shift in corporate leadership.
Business Resources

CMO Role Faces Potential Replacement by CBOs in 2026

At the inaugural MarkHack CMO Circle, senior executives openly discussed the potential replacement of Chief Marketing Officers with Chief Business Officers.

Simone Ito·June 12, 2026
Futuristic cityscape with AI interface curating brand options for consumers, highlighting the need for brand differentiation in the AI era.
New Openings

Brands Must Evolve Beyond Existence to Thrive in AI Era

AI agents are fast becoming the ultimate personal shoppers and advisors for consumers.

Rizza Valencia·June 6, 2026
A visual representation of online data trackers as chrome-wearing characters being blocked by Apple's iPhone privacy features, symbolizing a digital showdown.
New Openings

Apple ad criticizes Google Chrome privacy policies

Get ready for a digital showdown!

Rizza Valencia·June 4, 2026
Abstract visualization of a human mind retaining information, illustrating the science behind boosting message recall and memory.
New Openings

Boost Your Message's Recall: Science Shows How To Make People Remember

In a world awash with data, humans forget 70% of new information within 24 hours, rendering most communication efforts futile.

Rizza Valencia·June 2, 2026
Small business owner analyzing growth charts, symbolizing strategic marketing budget shifts for expansion and adaptation in a competitive landscape.
Business Resources

Strategic marketing budget shifts for small business growth

Budgeting for the status quo will result in the status quo, a trap many small businesses unknowingly fall into, according to Accountingmarketing .

Simone Ito·June 1, 2026
Consumer making a purchase guided by an AI interface, with a subtle nod to local businesses in the background.
Shop Local Guides

AI Reshapes Consumer Decisions: Marketers Must Adapt

Four-fifths of consumers, 80%, are satisfied or very satisfied with their AI-influenced purchases.

Rizza Valencia·May 31, 2026