Our Writers

Eleni Kassian is an award-winning business journalist who specializes in the micro-economies of urban neighborhoods. Her work examines the intersection of public policy, commercial real estate, and small business resilience.

Kendra Baptiste writes thought-provoking commentary on the social and cultural impact of small business. Her column, 'The Ledger,' explores the intersection of commerce, community, and equity.

Rizza Valencia is the eyes and ears of Main Street, providing timely, practical news about the businesses that define our daily lives. Her reporting is service-oriented, helping readers discover and support local establishments.

Shira Edelman is a narrative journalist who tells the stories of the entrepreneurs building our communities. She focuses on the human element of business, from legacy-building to the daily grind.

Simone Ito is a data journalist who uncovers the hidden trends shaping local commerce. Her reporting visualizes complex market dynamics to provide actionable insights for business owners and consumers.