The Business Nearby

Digital Transformation

4 articles

Nigerian small business owner using WhatsApp Business AI assistant to manage customer inquiries and focus on production, symbolizing business growth.
Owner Spotlights

WhatsApp Power Your Hustle campaign empowers Nigerian small businesses

In Lagos, the founder of FHR Spices now focuses entirely on production, while an AI-powered assistant within WhatsApp Business handles all customer inquiries.

Shira Edelman·September 8, 2026
A solo entrepreneur working on a computer powered by AI, demonstrating the reshaping of local economies and individual economic empowerment.
Market Trends

The AI Solo Revolution Is Reshaping Local Economies

Last year, a single graphic designer in rural Ohio, leveraging advanced AI tools, generated more revenue than the town's largest advertising agency.

Eleni Kassian·June 25, 2026
Futuristic cityscape with AI interface curating brand options for consumers, highlighting the need for brand differentiation in the AI era.
New Openings

Brands Must Evolve Beyond Existence to Thrive in AI Era

AI agents are fast becoming the ultimate personal shoppers and advisors for consumers.

Rizza Valencia·June 6, 2026
Consumer making a purchase guided by an AI interface, with a subtle nod to local businesses in the background.
Shop Local Guides

AI Reshapes Consumer Decisions: Marketers Must Adapt

Four-fifths of consumers, 80%, are satisfied or very satisfied with their AI-influenced purchases.

Rizza Valencia·May 31, 2026