Event Marketing
2 articles
Business Resources
Planning Your Local Pop-Up Shop: A Step-by-Step Guide
Pop-up shops offer a strategic way to test business concepts and revitalize spaces, requiring careful planning from goal setting and budgeting to location selection, logistics, marketing, and post-event evaluation for success.
Simone Ito·September 30, 2026
Business Resources
Businesses Explore New 2026 World Cup Marketing Opportunities
For the 2026 FIFA World Cup, iconic venues like SoFi Stadium will be temporarily renamed 'Los Angeles Stadium,' stripping away years of brand association.
Simone Ito·June 20, 2026