Get ready for a spending spree! The National Retail Federation forecasts a record $146.8 billion will be spent on back-to-school and back-to-college expenses from June through September this year, according to the U.S. Chamber of Commerce. But here's the twist: this massive outlay often means families are stretching budgets to meet essential needs, even as many consumers are tightening their belts for 2026 back-to-school shopping. The good news? Shoppers are increasingly turning to local stores, spreading their spending across more destinations!
This shift creates a golden opportunity for local businesses. You can attract these budget-conscious shoppers by highlighting value and community benefits, especially during key periods like sales tax holidays. It's your moment to shine as a top destination for back-to-school needs!
Parents are getting strategic this year! A whopping 46% are comparison shopping, and 38% are using coupons or waiting for sales, according to the U.S. Chamber of Commerce. Families are also cutting back on other spending (37%), using "buy now, pay later" plans (20%), or even working overtime (17%) to fund purchases. These numbers reveal just how hard families are working to stretch every dollar.
This intense focus on value, combined with the growing trend of shopping local, means consumers aren't just hunting for deals. They're seeking a more flexible, personalized experience that local businesses are perfectly positioned to offer. Here are 8 top local businesses to consider for back-to-school shopping in 2026:
8 Top Local Businesses for Back-to-School Shopping 2026
1. General Local Stores
Best for: Diverse options and community connection.
A record number of consumers plan to shop local for back-to-school, according to the U.S. Chamber of Commerce and DiscoverNEPA. This isn't just about convenience; it's a powerful way to support your community's economy directly. You'll find a wide variety of products, often with competitive pricing and local deals, though inventory can vary compared to big box stores.
