The Business Nearby

Nigeria

2 articles

Nigerian small business owner using WhatsApp Business AI assistant to manage customer inquiries and focus on production, symbolizing business growth.
Owner Spotlights

WhatsApp Power Your Hustle campaign empowers Nigerian small businesses

In Lagos, the founder of FHR Spices now focuses entirely on production, while an AI-powered assistant within WhatsApp Business handles all customer inquiries.

Shira Edelman·September 8, 2026
Nigerian entrepreneurs demonstrating resilience and practical skills in a bustling Main Street setting, showcasing growth and determination.
Owner Spotlights

Key Traits for Resilient Main Street Entrepreneurs

In Nigeria, the NBCC-WYEDI initiative has empowered over 400 entrepreneurs with practical skills ranging from hydroponic farming to web development, showcasing a tangible path to resilience beyond inn

Shira Edelman·June 20, 2026