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Health Supplements

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A bustling Indonesian market scene with fresh fruits and a bottle of vegan vitamin C, representing market growth and consumer demand.
Market Trends

Indonesia's Vegan Vitamin C Market Poised for Growth Despite Challenges

Google searches for 'vegan vitamin C Indonesia' have skyrocketed by 150% in the last two years, revealing a hidden demand in a market served by only three major international brands.

Simone Ito·May 14, 2026