The Business Nearby

Brand Management

1 article

A symbolic representation of the CMO role being overshadowed by the emerging Chief Business Officer, illustrating a shift in corporate leadership.
Business Resources

CMO Role Faces Potential Replacement by CBOs in 2026

At the inaugural MarkHack CMO Circle, senior executives openly discussed the potential replacement of Chief Marketing Officers with Chief Business Officers.

Simone Ito·June 12, 2026